Moms want to know their sitters are good and qualified.
We filmed demos of smart, clever sitters in action, and cataloged
their tips and tricks into a website called The Sittercity Compendium
of Extraordinary Knowledge, Fantastical Instructionals and Miscellaneous
Other Good Things. In addition to being a useful trove for moms,
these entries were the basis for the print campaign.
TV, online, print
Associate Creative Directors John Tymkiw, Bryan Smith / Art Director Christopher Araujo
Copywriter Kasey Foster/ Designers Agatha Sohn, Laura Mujico / Director Ted Pauly
Creative Director Susan Corbo / Agency BBH NY