World Gold Council


Platinum was replacing gold as the choice for engagement rings. 
So we needed to redefine its importance in the world of the modern wedding. 

Print, online

Associate Creative Directors John Tymkiw, Zach Hilder
Art Director Jessica Shriftman / Copywriter Zac Sax / Creative Director Susan Corbo
Photographer and Director Melodie McDaniel / Agency BBH NY