World Gold Council


 

Platinum was replacing gold as the choice for engagement rings. 
So we needed to redefine its importance in the world of the modern wedding. 

Print, online










Associate Creative Directors John Tymkiw, Zach Hilder
Art Director Jessica Shriftman / Copywriter Zac Sax / Creative Director Susan Corbo
Photographer and Director Melodie McDaniel / Agency BBH NY