Savvy sitters and knowledgeable nannies

Moms want to know their sitters are good and qualified. We filmed demos of smart, clever sitters in action, and cataloged their tips and tricks into a website called The Sittercity Compendium of Extraordinary Knowledge, Fantastical Instructionals and Miscellaneous Other Good Things. In addition to being a useful trove for moms, these entries were the basis for the print campaign.